Medium roast coffees occupy the sweet spot in the coffee roasting spectrum, where the natural characteristics of the beans are enhanced rather than overshadowed by the roasting process. Unlike lighter roasts that can be too acidic or darker roasts that can taste bitter, medium roasts deliver the perfect balance of flavour, aroma, and body.
Our Roma blend honours this tradition by combining beans from three distinct regions – the natural sweetness and body of Brazilian beans, the bright complexity of Honduran beans, and the strength and depth of Vietnamese beans. The medium roast profile captures that perfect moment when the beans develop their full flavour potential while maintaining the distinctive characteristics of each origin.
The result is our best-selling Roma coffee – a blend that delivers consistency cup after cup while offering enough complexity to keep your palate interested. Brew a cup of Caffé Prima Roma, to enjoy the art of medium roast coffee at its finest.
Brewing Recommendations
For the best medium roast coffee experience with our Roma blend:
Espresso Machine: Fine grind, 9 bar pressure, 25-30 second extraction
Filter Coffee: Medium grind, 93-95°C water temperature
French Press: Coarse grind, 4-minute steep for a full-bodied cup
Moka Pot: Medium-fine grind, low heat for optimal extraction
Whichever method you choose, these premium medium roast coffee beans will deliver a consistently delightful cup that's perfect for any time of day.